Treat Yourself To These Unique Valentine's Day Gifts

V-Day is a great time to show yourself some love.

Valentine's Day is all about love, but there are all different kinds of love. There's friendship love, self-love, romantic love, familial love, and on and on it goes. While it's lovely to go on a date and exchange traditional Valentine's Day presents, more and more people are moving away from the '90s rom-com equation of V-Day and making it a day to celebrate all kinds of relationships.

Because of that, we put together an unorthodox Valentine's Day gift guide to either gift to yourself, your kids, or your closest friends. Whether you have a partner or are single, it feels extra-nice taking a small portion of your budget and gifting yourself a small treat. 

Scroll down to see some of our favorite picks, dedicated to the different kinds of women you embody. Are you trying to be more mindful and self-reflective? Then how about trying out a gratitude journal with thoughtful prompts? Are you a woman in transition and no longer connect with your previous style? No worries, how about a monthly subscription box tailored by a stylist? Or are you a mom that misses her kids who moved out of state? We have you covered there with a digital frame that your kids can upload photos into! Check these picks out and see which one pulls at your heart strings.

For The Woman Looking Within

Whether you're single or just want to focus more on yourself rather than just your family, this Gratitude Journal is the perfect gift to get yourself. It encourages you to spend a little time every day reflecting on your goals and appreciating the good around you. It's easy to get swept away with to-do lists, minor inconveniences, and problem solving, so it's not always easy to notice all the positive moments in your life. 

This journal isn't dated — so no pressure — and it's filled with prompts to get you thinking about what you appreciate. It also comes with three smooth-writing pens, giving you a complete kit to become more mindful. 

Grateful Journal & You're Write Pens, $24, Alleyoop

For The Witchy Lady

Whether you're happily single or are looking to spice up your long-term relationship, you can add a little zest to your life with Formulary 55's Love Potion No. 9.

Alright, it might not be a real love tonic, but you can always pretend. This delicious-smelling shea butter soap combines smoky, sweet, and floral fragrance notes for a perfectly balanced blend that's as mysterious as your handsome next door neighbor. Specifically, it has scents of Italian Bergamot, with Smoke, Amber, Peru Balsam, Jasmine, Musk, Sweet Honey, Pale Rose….and a touch of Champagne!

It's also available as a Guest Bar ($5) or Bath Bar ($10), and it's the perfect thing to gift to a girlfriend or to yourself. Like all Formulary 55 products, every soap bar is formulated with vegan, cruelty-free ingredients including saponified oils of coconut, RSPO-certified palm, and shea butter, phthalate free fragrance oils, and essential oils.

Love Potion #9 Soap, $100, Formulary 55

For The Chocolate Fiend

Chances are you'll get a box of chocolates this Valentine's Day, but how fun would it be if that was extended into your vanity setup as well? Get into the holiday spirit  with a rejuvenating Chocolate Heaven Facial Mask.

Packed with raw cacao which delivers antioxidants and vitamins, Thesis Beauty combines premium kaolin clay and other all-natural, organic ingredients for a mask that leaves skin glowing and feeling refreshed. Formulated for all skin types, it is also great at addressing winter dryness and dull skin thanks to the addition of organic oats and Vitamin C from oranges.

Facial Mask Chocolate Heaven, $32, Thesis Beauty

For The Mother Hen

If you're the type of person who has hundreds of photos of your grandkids, girlfriends, or family members all over the house, then gift yourself a Nixplay frame this Valentine's Day. You can create albums of photos online on the Nixplay interface, and then choose which albums go into rotation. You can also send photos from anywhere in the world using the Nixplay app, so it's a great way to stay in touch if your family lives out of state!

And for the first time ever, every Nixplay Smart Frame comes standard with a proprietary wall-mounting and detachable cord-stand system, so you can hang them on the walls, too. 

Nixplay Photo Frames, starting $149, Walmart

For The One Struggling With Style

Our style constantly changes — chances are you don't have the same shoulder padded wardrobe you did in the 1980s, right? But we can sometimes get lost in that change and become overwhelmed with the possibilities. If you feel like you can't quite lock down your new style, then a Trunk Club gift card is a great idea. 

Treat yourself to a personally curated Trunk, fit for any style (and budget), shipped directly to your doorstep, with outfits chosen by a stylist. Plus, Trunk Club is a Nordstrom company so the outfits are chosen from one of the biggest department stores in the US — and can even earn you Nordy points! 

Here's how Trunk Club works: You take a quiz to discern your style, preferences, and sizes, and then you'll chat with a stylist to explain what you're looking for. They will hand select curated monthly "trunks" for you, which will be sent to your door. Then keep what you love, and return what you don’t (with free shipping, always). If this sounds like a godsend to you, find out more info at

For The One Who Needs To Unwind

Sometimes a day feels much longer than 24 hours, and for those days you need fizzes and bath bombs that can help melt away the stress. Enter ESYM's Love Bath Fizz. Inspire an evening of romance and self-care by soaking in this bath fizz that’s scented with 100% natural, pure essential oils like Bulgarian Rose, Violette De Parma and French Rose Clay. It's also rich in moisturizing apricot oil, so you will leave your soak with baby smooth skin. 

Love Rose Bath Fizz, $36, ESYM

For The One With A Sweet Tooth

If you're the type of person who drools over just the mention of chocolate, then you will love this Valentine's Day Assortment from Mini Melanie. Each cake truffle is filled with four different flavors of bite-sized cakes, and each one is more mouth watering than the last. You get:

4 - red velvet cake truffles
4 - devil's food cake truffles
4 - raspberry cheesecake truffles
4 - champagne 'n sprinkles truffles

Chances are high you will eat the entire box in one sitting — and who would blame you?!

Valentine's Day Assortment, $39, Mini Melanie

For The Sentimental One

If you're the sentimental type, gift yourself with an Artifact Uprising book to celebrate your women friendships this Valentine's Day. Share the love by putting the mimosa brunches, girls' holidays, and birthday extravaganzas spent together in print with Artifact Uprising's customizable photo books. You upload your photos onto the website, and then use their easy interface to style the album exactly how you like. Print out a couple of books and pass them out to your best friends!

If you're on a budget, the Cover Series Photo Book is just $20, but there are other hardcover and flat-lay options that are pricier but will give you a "coffee table book" effect.

Color Series, $20, Artifact Uprising

For The Crafter

If you have a knack for crafts, then get your hands on some pink Merino wool and create a Valentine's-themed chunky knit blanket to snuggle in.

This Etsy kit includes everything to get you started: seven pounds of 100% Merino wool and a pair of giant knitting needles (US size 70). Seven pounds of Merino wool is enough to make a blanket of 40x60 inches, which is medium size. The kit also includes an instruction sheet to help you get started. These chunky knits have been all the rage recently — thrown over couches and bedspreads to add some texture to a room — so you can now join in for a fraction of the price with your own DIY version!

DIY Knit Kit, $98+, Etsy

For The Enthusiastic Holiday Celebrator

If you like celebrating holidays to the maximum, then you probably love wearing pink and red during February in honor of the lovey-dovey holiday. If that's the case, then this Parkland holiday bag collection might catch your interest. They have everything from fanny packs to small backpacks in all-pink or red and pink heart print schemes. That way you can add a subtle V-day pop to your outfit. Plus, all Parkland products are made from recycled water bottles and focus on sustainability, so they're guilt-free purchases.

Bobbi Be Mine, $21.99, Parkland

For The Beauty Aficionado

Give your skin some "love" this holiday with a special face oil. Love 31's potent cocktail is derived from 31 botanical extracts and vitamins to nourish, hydrate, repair and protect your skin. It took the label over 90 batches to perfect this oil, so you know it's working at optimum efficiency.

"I have been reluctant to try using oils on my face but after reading some very convincing reviews of Maelove LOVE 31, I decided to try it. I seriously saw improvement in my skin immediately. Particularly now, in the winter where it's cooler and heaters are in use," one reviewer wrote. "I'm probably older than the average customer of LOVE 31, but it's so luxe and has such an addictive scent that I can't imagine not using it day and night. It also is lovely under makeup."

LOVE 31, $74.95, MaeLove

For The Home Body

If you're the type that loves to stay in and snuggle up on the couch, then treat yourself to some super-soft PJs. These heart-shaped ones will get you in the festive mood — and you can buy matching kid-sized ones for you and your grandkids! Made from organic cotton, you will want to stay in them all day long. It would be the perfect thing to wear during a sleepover that ends with some heart-shaped pancakes

Women's Long John Top In Organic Cotton, $28.80, Hanna Andersson

Women's Long John Pant In Organic Cotton, $28.80, Hanna Andersson

For The Relaxer

If you value your me-time and put an emphasis on self care, upgrade your bath experience with a swivel bath tray. If you're the type that likes to treat yourself with a soak every week, this add-on will completely change how you take baths. It attaches to the side of your tub, and is the perfect place to put your paperback, a luxurious candle, or flute of champagne. This way you can lean back in your bubbles or bath salts, and leisurely reach for your drink without worrying about knocking it over from the side of your tub. 

Swivel Bath Tray, $50, Uncommon Goods

For The Wine-o

If you fancy yourself a wine connoisseur, expand your tastes from the wine cellar and to the shower. "Even if Sunday brunch is a whole week away, you can still start your day with a refreshing splash of (soap) bubbly," the product description reads. But these soaps aren't just a cheeky way to display your love for wine — they also have skin benefits.

These all-natural vegan soaps match notes from popular red and white wines with complementary scents and oils — such as citrus for "chardonnay" and berries, plums, and apples for "pinot noir."  Coordinate your shower products with the wine waiting for you on the kitchen counter! 

Wine Soaps — Set of 4, $30, Uncommon Goods

For The Candle Collector

Do you have more candles in your house than a five-star spa? Well, here's another one for your collection. This Wild Fig and Cedar-scented candle is a sweet gift to get for both yourself and a best friend.  Instead of a friendship bracelet, show her that you got her back with Paddywax’s Pinky Promise candle — that way you can think of each other every time you light it. Notes of bergamot, rose, vetiver, and sheer spices make a cozy mix, adding a lovely ambiance to your room.

Impressions — Wild Fig & Cedar, $20, Paddywax

For The Tea Lover

If you love a nice cup of tea during all hours of the day, treat yourself to these Valentine's Day themed tea bags for February. You will feel festive dunking these heart-shaped satchels into your favorite mug, helping you get into the spirit of the holiday. The tea sets are made by Jacqueline Aliotti, who grew up in Lyon, France, and "spent hours at her parents’ tea shop, and wanted to capture the happy feelings she remembers from the customers who frequented it." The teas are inspired by memories of friends coming together to enjoy a cup with each other, making it the perfect Valentine's Day indulgence. 

Heart-Shaped Tea Bags, $30, Uncommon Goods

For The Enthusiast

The enthusiast is always looking for the happy moments in life, and is always open to an adventure. They see each day as a chance to try something new with the people they love, and if that feels like you, then this box of date night cards is the perfect pick for February. 

The set has 52 sealed envelopes, with 51 date ideas to help inspire a different date each week. It also has five blank cards for you to write your own date idea. The cards revolve around ideas that both let you stay in and challenge you to go out, so it keeps your budget in mind. 

A Box of Date Night Cards, $40.66+, Etsy

For The Bohemian At Heart

Have you traveled the world far and wide, were a hippie in your earlier years, or do you just connect with a bohemian, spiritual aesthetic? If so, make yourself happy this Valentine's Day and gift yourself a beautiful "eyes of the world" robe. The gateway to the soul, the eye is an important symbol in nearly all cultures, and this particular piece was inspired by the talisman for warding off curses. 

The robes are sewn from a soft cotton poplin, which is perfect for lounging around on a lazy morning or curling up with a glass of wine in the late evening. You won't want to take it off.

Eyes of the World Robe - Navy, $118, Printfresh

For The Reader

While there's something magical about getting lost in a story while holding a physical book, there's something to be said about e-readers. They're super handy for the plane, the beach, and anywhere else you don't feel like lugging a chunky paperback to. Libraries also let you rent out e-books, so you can power through some of your favorite novels all without leaving your home. 

If you're the type that devours a book a week, gift yourself a Paperwhite this holiday. Its screen technology makes it look like an actual paper page (rather than a glowing screen,) offering you a more convenient way to read when you can't make it out to the bookstore. 

Kindle Paperwhite, $94, Amazon

For The Scent-Oriented

There's something special about getting a new scent. It's like a new signature, and it can put you in a completely new mood — you act differently when you smell light and crisp, or when you smell moody and spicy. With winter slowly coming to a close, gift yourself with a Tory Burch rollerball perfume to get more into the spring mood. Plus, the rollerball version is super convenient — pop it into your purse to touch up your scent throughout the day!

Tory Burch Rollerball, $30, Sephora

For The Hostess With The Mostess

For the woman who enjoys being the reigning host in her friend-group, gift yourself a chic new serving platter this V-Day. You know who you are: You're the one who throws the most dinner parties throughout the month, the one who invites a few gals over for wine each week, or the one who brought together a book club as an excuse to drink wine and socialize. 

This marble serving board was handcrafted in Puebla, Mexico, and each piece is made start-to-finish in a fair trade environment. Its black, matte material is the perfect background for cheeses or charcuterie, making it the perfect addition to your collection.

Puebla Marble Serving Board, $95, The Citizenry

For The Snooze-Hitter

Our beds are our sanctuaries, and there is no better feeling than slipping into a bed covered in quality, soft sheets. The only down side with that scenario is that they're often very expensive...but brands like Brooklinen are disrupting the market with their quality sheet bundles with sane price tags.

Gift yourself with 5-star hotel sheets this V-Day with the help of one of their $200 Luxe Bed Bundles, which include one flat sheet, one fitted sheet, two pillowcases, a duvet cover, and two extra pillowcases.

Luxe Hardcore Sheet Bundle, $219, Brooklinen

For The Health Conscious

Do you live an active lifestyle that's complete with yoga, daily workouts, and morning smoothie bowls? Or do you just have a hard time battling colds in the winter and are looking for a solution to stop all of those sniffles? Then look no further than this Hey Dewy portable facial humidifier. It's sleek and compact, and can easily be carried from room to room (or packed in your suitcase!) Plus, it's cute enough to be proudly displayed on any shelf or table. It's quiet, it's affordable, and it will keep your hair and skin well hydrated. 

Hey Dewy Portable Facial Humidifier, $39, Urban Outfitters

For The Memory Maker

If you love updating your Facebook page with family photos, or you have more frames in your house than coffee mugs, then the Instax is a perfect self-gift this Valentine's Day. We don't get around to printing out too many photos nowadays since everything is digital, but an Instax will give you instant Polaroids to decorate your fridge with. It's a fun way to capture a special memory, and the cameras come in all sorts of different styles. This one in particular has a more vintage feel, harking back to the old Fuji cameras. 

Fujifilm Instax Mini 90 Neo Classic Instant Film Camera, $112, Amazon

For The Jewelry Lover

You don't need to have a partner to get beautiful jewelry this Valentine's Day — you can just gift it to yourself! Missoma is a great mid-level jewelry brand with classic designs that will never go out of style. A celebrity-favorite brand, you can get everything from rings to necklaces to earrings in the $50-$300 price range. And since it's gold plated on brass, you won't risk having it tarnish on you in a few months. 

Gold Coterie Chain Necklace, $232, Missoma

For The Traveler

Make air travel more fun with the addition of a beautiful new suitcase. If you're constantly booking weekend getaways or visiting family out of state, NinetyGo is a great new award-winning brand that doesn't drain your bank account. Starting as low as $129, NinetyGo's quality luggage remains extremely affordable, without ever sacrificing on durability and design. The "Manhattan" suitcase is an indestructible, scratch-free suitcase with eight 360-degree whisper-silent, dual-bearing nylon spinner wheels for easier and smoother multi-directional handling. It comes in six different color options and three different sizes, letting you choose the best one for your lifestyle.

Manhattan, $169, NinetyGo

For The Classic Woman

Do you have a classic aesthetic, but are also on a budget? This timepiece is only $95 and is an effortless blend of elegance with simplicity. Inspired by principles from modernist architecture such as clean lines and a simple framework, it's a timeless watch at a budget-friendly price point. The case is made with rose gold and surgical-grade stainless steel, the hands are rose gold, and the strap is made from leather. The watches also come in a bevvy of different color schemes to tailor to every aesthetic, so if this black + brown look isn't your style, there are still plenty of looks to choose from. 

Bauhaus 41mm Rbtl, $95, All Mies

For The Spa Lover

Turn your bathroom into a spa with the help of quality towels. It's not always a simple task to find soft, fluffy towels, but Wise Towl delivers those products at a friendly price point. Not only that, but these towels are eco-friendly and green. They are woven together with chemical-free OEKO-TEX rayon bamboo and GOTS organic cotton, and are finished by hand with durable double stitching. Because of this, these towels are naturally anti-bacterial, mildew-resistant, and built to last for years to come. Silky smooth and amazing for your body, they will upgrade your shower experience every time. 

Enso Towl, $75, Wise Towl

For The Skincare Lover

Forget chocolates and flowers — getting quality skincare is an even bigger treat. Gift yourself a pioneering treatment this holiday that tackles dryness, fine lines, and wrinkles. SKYN's new press-on patches have advanced bioactive dissolving microneedles that melt down into skin’s surface layers to help hydrate, firm and smooth your skin. Keep them on over night, and let the teeny tiny spikes work their magic. Use them once a week, and see how they help lighten and smooth your under eye area. It's a dermatologist visit in an affordable price tag. 

Dissolving Microneedle Eye Patches, $14, Skyn Iceland

For The Eco-Conscious Lady

Have you switched over from plastic bags to canvases, decided to shop with sustainable brands, and are looking to be a more responsible shopper? Next step on your list should be ditching the plastic water bottle bundles from Costco and investing in a traveler bottle. This one is not only cute, but also very effective.  This triple-walled, vacuum-insulated bottle comes with a removable infuser, which lets you brew tea or infuse your water with fruit. It also keeps drinks cold for up to 24 hours or hot for up to 14, and it's made with bamboo, which is a natural, renewable resource.

Traveler 18oz, $33, Welly Bottle

We hope you love these products! So you know, It's Rosy may collect a share of sales from the links on this page.

Marlen Komar is a writer living in Chicago with a penchant for mom jeans and kimchi tacos, and primarily writes about fashion history. She has bylines in Bustle, CNN Style, Racked, Allure, Curbed, and Apartment Therapy, and rarely stays in one place too long as she travels for most of the year. Website: