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17. Missguided
In 2016, 88-year-old great-grandmother Baddiewinkle was chosen as the star of Missguided's campaign, which is a brand that is mostly loved by teenagers and twenty-somethings. To Baddie, the decision to cast her was a clear choice.

“I don’t feel old. I have never felt old. I think you can dress any way you want to,” she told Refinery 29. “I would love to be a role model for older people. You’re only here once in your lifetime, so have fun.”