A Digital Answer To Your Menopause Questions

Mood swings, sleeplessness, hot flashes? One startup is here to help.

A Digital Answer To Your Menopause Questions

If you’re anything like us, when you were in your 20s and 30s, menopause seemed like a long ways off and you never gave it a second thought. And then you hit your 40s, and all hell broke loose: Hot flashes, insomnia, mood swings, you name it.

But the frustrating thing is that while all of us go through menopause at some point, there’s little available to prepare us for it. A lot of us grew up feeling like it was a taboo subject. Your mom may have never mentioned what she was experiencing and brushed it quietly under the rug. And your doctor may or may not have an understanding of the symptoms you’re going through. Or if they do, they might minimize your level of discomfort, assuming that a sleep aid or an estrogen boost will do the trick.

One telehealth startup is looking to change that. Ro, which launched in 2017 as a platform to help men with issues such as erectile dysfunction and hair loss, is now expanding into the women’s “midlife” space. Its new brand, Rory, which debuted yesterday, connects women to doctors online to help them discuss and treat all the symptoms associated with menopause. 

From left, Rory Clinical Director Dr. Melynda Barnes, Rory co-founder Rachel Blank, and Ro CEO Zachariah Reitano.
From left, Rory Clinical Director Dr. Melynda Barnes, Rory co-founder Rachel Blank, and Ro CEO Zachariah Reitano.
Rory

“Women are not getting the help they need. They don’t feel comfortable asking questions about their own bodies, and when they do, they often don’t feel heard,” Rory co-founder Rachel Blank writes on Medium. “Women shouldn’t have to be in pain when they have sex because their vagina is dry, they shouldn’t have to be exhausted every day because they can’t sleep through the night, and they shouldn’t have to have a big presentation at work disrupted by an embarrassing and unforeseen hot flash.”

A consultation with an online doctor starts at $15, and over-the-counter treatments and prescription meds are additionally available for purchase. Treatments range from lubricants to help with vaginal dryness, to vitamins for insomnia, to Latisse to assist with eyelash loss.

A Digital Answer To Your Menopause Questions
Rory

It’s hard to say whether or not women will flock in droves to the service, but we applaud the effort. Menopause is a huge time of change for women, and finding straight talk about it and relief for symptoms can be a challenge. Any endeavor to help us share information and get the help we need is a step in the right direction.

Senior editor of It's Rosy, urban chicken farmer, beekeeper, and lover of all things DIY.
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